In many businesses the term loss prevention is a bit of a misnomer. While certainly the philosophy is to prevent loss of profits and assets, in practice there is often very little prevention and much reaction. Many initiatives become focused on the reactionary processes of LP. Resources are allocated to chase dishonest employees, ORC rings, shoplifters and other crisis level security issues. These efforts are often required as a nature of the LP role, however, failure to apply efforts strategically ultimately results in dire consequences for the program and an inability to get ahead of shrink because too much time is expended putting out the fires.